Matt also recommends claiming your artist profile on Spotify so you can see who is listening to your music and where they are. The second most important is repeat listens because this shows you which songs are being listened to the most. According to Andrew, the most important is saves because that shows you how many people love your songs so much that they want to save them to their personal library. Spotify MetricsĪs a musician, there are many metrics available on Spotify that can help you see how your music is doing on the platform. When this happens, you will probably get a lot of skips, or your song won’t get many saves. Many times you end up being placed in a playlist that your song doesn’t really fit into, which can hurt your song. Andrew advises against them because in many cases, you pay them and they place you in playlists they make themselves, and they are not necessarily always good ones. To begin, Matt and Andrew discuss playlist pitching companies. WATCH THE LEVERAGING FACEBOOK ADS Q&A ON YOUTUBE! Andrew is also the owner of a company called Genera Studios which develops sample packs, Kontakt libraries and courses while also providing mixing, mastering, and marketing services.
He’s been able to generate over 500,000 streams on Spotify alone for his music in the past year, and on his YouTube channel he documents the process so other music creators can replicate his success.
Why not use this data to your advantage? By understanding how the advertising system works, you’ll be using the same tools and tactics that large companies do to grow their fan bases.” – OutputĮlectronic music producer and vocalist Andrew Southworth has created a community around helping other artists make music and get heard. “Facebook stores everyone’s interests, likes, and dislikes.
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